KOLPIN CLOSES ON PURCHASE OF ATV DIVISION OF CYCLE COUNTRY ACCESSORIES CORP

 KOLPIN CLOSES ON PURCHASE OF ATV DIVISION

OF CYCLE COUNTRY ACCESSORIES CORP

Fox Lake, WI (January 2, 2012) Kolpin Outdoors, Inc. is pleased to announce that as of December 31, 2011 it has closed on the transaction to purchase the ATV Accessories product line from Cycle Country Accessories Corporation, of Spencer, IA.  Kolpin is purchasing only the ATV Accessories product line, and not any other operating entity of Cycle Country, nor its manufacturing operations, real estate, machinery and equipment. Cycle Country will continue to manufacture the ATV Accessories products for Kolpin through March of 2012.

In order to insure a seamless transition and continuity for Cycle Country’s distribution partners, Kolpin has also announced that it will hire certain Cycle Country employees in the sales, customer service and product development/engineering areas and will maintain a physical office and R&D center location in Spencer, IA.

 “We are very pleased to be able to bring Cycle Country into the Kolpin Powersport family of brands,” stated Tom Lutes, President/CEO of Kolpin. “We have spent many years developing the culture, brand, product and distribution strategies that have brought Kolpin to the forefront of the industry. As the new steward of the Cycle Country brand, we fully intend to apply those same principles in projecting it to the next level. Job #1 is to build a strong foundation to ensure we are serving our Powersport distribution and dealer partners in a timely, efficient and quality manner. Once we are confident the foundation is solid and in in place, we will begin driving innovative product development and more aggressive brand marketing at both the trade and consumer level.”

Cycle Country will be managed as an independent product brand under the Kolpin Powersports family and will remain as an exclusive brand of products to the Powersport distribution/dealer channel. Certain elements of the brand activity will be integrated into Kolpin, but dedicated resources for sales, customer service and engineering will be maintained for the Cycle Country brand.

Mike Stone, Executive Vice President of Kolpin was quoted, “We are taking the reins of Cycle Country well into this year’s snow season, thus we will have minimal ability to impact the supply for this season. However, we are hard at work at putting in place a world class supply chain, both domestically and off-shore. Our mantra, in fact our guarantee, is that we will have adequate supply of product on the shelves well before the snow starts flying in the upcoming season. As we speak, our supply chain partners are already tooling up and producing product for the 2012/13 season.”

About Kolpin Outdoors Inc:

Kolpin® Outdoors Inc. is a growth-oriented marketer and manufacturer of innovative ATV accessories and UTV accessories. As The Leader in All-Terrain Innovation, Kolpin sets the standard for quality, innovation and design. Kolpin ATV products and UTV products are designed for recreational ATV and UTV riders, hunters & outdoorsmen, and landowners. Kolpin continues to redefine the industry with patented innovations such as our world-renowned Kolpin ExpansionSystem (KXP), Gun Boot® cases and brackets, Stealth Exhaust, DirtWorks™ System and a large assortment of ATV and UTV accessories. To learn about the latest products, news and topics follow us on www.kolpin.com .  

GOING GREEN - KOLPIN REVEALS A REFRESHED BRAND IDENTITY

 Kolpin Outdoors, Inc. is announcing a refreshed brand identity showcased through its new packaging, innovative video short film and enhanced website with a renewed emphasis on its tagline ‘The Leader in All-Terrain Innovation.’ The refreshed brand messaging communicates to the consumer that Kolpin provides an honest value in rugged dependability and is the ultimate source for ATV accessories and UTV accessories.

“Kolpin’s refreshed visual identity was designed to strengthen brand messaging, enhance shelf prominence, and establish consistency across multiple distribution channels. The updated brand look and elements reflect Kolpin’s strategy of communicating with powersports and outdoor enthusiasts via modern marketing channels while maintaining Kolpin’s reputation as an industry leader,” said Sarah Hudzinski, Manager of Marketing Services for Kolpin.

The new packaging is just one avenue that Kolpin is utilizing to convey the emphasis on its tagline ‘The Leader in All-Terrain Innovation.’  Also prominent in the brand refresh is the completion of a Kolpin branded short film that visually communicates Kolpin’s extensive offering and high quality standards. This “shortie” illustrates Kolpin’s dedication to remaining at the forefront of today’s marketplace and consumer needs. Watch the Kolpin Brand short film here.

In concert with the brand refresh efforts, Kolpin has committed to more effectively build brand health and awareness while taking advantage of direct consumer communications through a socially minded and prominent social media campaign that includes Facebook, Twitter, YouTube enhanced blog content, QR codes and a completely redesigned website which will launch in September, 2011.

Implementation of the refreshed brand identity will continue throughout the remainder of 2011.

Kolpin® Outdoors Inc. is a growth-oriented marketer and manufacturer of innovative ATV accessories and UTV accessories. As The Leader in All-Terrain Innovation Kolpin sets the standard for quality, innovation and design.  Kolpin continues to redefine the industry with

patented innovations such as our world-renowned Kolpin Expansion System (KXP), Gun Boot® cases and brackets, Stealth Exhaust, DirtWorks™ System and a large assortment of ATV and UTV accessories. To learn about the latest products, news and topics follow us on www.kolpin.com